Advertising (9)
- The 10 Most Innovative Viral Video Ads of 2009
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Josh Warner is president and founder of Feed Company, which promotes and distributes brand videos, including campaigns such as Levi’s “Backflip,” Ray-Ban’s “Catch” and Activision’s “Bike Hero.” In three years, Feed has seeded more than 100 videos across the social web.
Tags: advertising, socialmedia, top10, viral, showcase, video - view - prasanth - 12/08/2009 - 19:45 - - -
- 15 Ways To Make Your Blog or Site More Appealing To Advertisers - Membership Software from SubHub - Membership Site Experts
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Advertising revenues are filtering down from the big global portals (Yahoo, MSN, AOL, etc) to the smaller niche content websites. The days when advertisers were just focused on the number of people who viewed their ads are gone. Today the relevancy of the audience is what is most important.
Tags: advertising, blogging, marketing, tips - view - prasanth - 12/07/2009 - 19:59 - - -
- Creating Passionate Users: You ARE a marketer. Deal with it.
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It's so trendy to diss marketing. Especially if you're in engineering, product design, or virtually anything but marketing. A comment for me by pinhut on my "You're emotional..." blog entry reads:
Tags: advertising, business, cluetrain, marketing, startup, article - view - bharath - 11/18/2009 - 00:46 - - -
- Psychographics: What Your Taste in Beer Says About You - Advertising Age - News
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The beer you drink says a lot about you -- even before you've had a few too many.
Your choice of beer can be as telling about your personality as what kind of clothing you wear or the car that you drive. And if you don't drink suds at all, or change brands depending on your mood -- well, that says something too.
Tags: advertising, beer, marketing, psychographics, research - view - prasanth - 11/04/2009 - 14:40 - - -
- How To Spam Facebook Like A Pro: An Insider’s Confession
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Last night we wrote about the lead generation scams within social gaming networks. This is a guest post by Dennis Yu, the CEO of BlitzLocal, a privately held 50 person advertising agency in Denver, Colorado, specializing in local search engine marketing for franchises and professional service firms via Google and Facebook.
Tags: advertising, facebook, marketing, socialmedia, spam, article - view - prasanth - 11/02/2009 - 21:28 - - -
- Pithy Insights On Startup Marketing
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Marketing continues to be a challenge that many of the startups I work with struggle with. I think marketing overall has become even more critical for startups over the past several years. It is much harder today to differentiate today by having built a “better” product.
Tags: advertising, marketing, startup, advice, article - view - prasanth - 10/11/2009 - 01:26 - - -
- Beyond CPM: Experiment a lot
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Five very smart, very creative people talk about innovative ways to create lots of revenue and lots of profit. Sometimes they failed, but they always learned. Their advice: experiment a lot.
Tags: advertising, revenue model, startup, video - view - prasanth - 10/03/2009 - 22:10 - - -
- Is Advertising Dead? : The World : Idea Hub :: American Express OPEN Forum
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Garage Technology Ventures recently ran a conference called Revenue Bootcamp. The topic of one panel was “Is the advertsing model dead?” Bill Reichert of Garage moderated this panel, and it featured the following speakers:
Tags: advertising, businessmodel, startup, trends, article, insights - view - prasanth - 10/02/2009 - 22:34 - - -
- MediaPost Publications American Consumers Shifting Priorities 09/30/2009
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According to the American Express Spending & Saving Tracker, the first in a monthly series of reports about consumers' views, 60% of respondents who participated in the study said they intend to spend about the same or more in the next 30 days, (compared to the last 30 days), 40% plan to spend less.
Tags: advertising, brand, economy, article, survey - view - prasanth - 10/02/2009 - 20:12 - - -
