Brand (6)
- Branded Introductions | Personal Branding Blog - Dan Schawbel
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The way we introduce ourselves and others can leave us branded. Branded either for the good and highlighting what is uniquely our strengths. Or, branded negatively by shining a spotlight on our weak areas.
Tags: brand, personal, article - view - prasanth - 10/14/2009 - 02:27 - - -
- 10 Branding and Marketing Trends for 2010: Branding Strategy Insider
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Niels Bohr once noted that "prediction is very difficult, especially about the future," but then he didn't have access to predictive loyalty metrics. Happily, we do. And, as they measure the direction and velocity of consumer values 12 to 18 months in advance of the marketplace and consumer articulations of category needs and expectations,
Tags: brand, marketing, trends, stratagy - view - pmarreddy - 10/13/2009 - 18:38 - - -
Liked by: pmarreddy
- Colored by the Company You Keep
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Many advertising media present a series of ads featuring brands in unrelated categories. For instance, while browsing through a magazine or watching TV, consumers can be exposed to an ad for a Gucci perfume that is immediately followed by an ad for a new Saturn car.
Tags: brand, marketing, advice - view - prasanth - 10/08/2009 - 00:24 - - -
- Three Steps to Building an Online Brand - ReadWriteStart
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This is one post/chapter in a serialized book called Startup 101. For the introduction and table of contents, please click here. The three steps to building an online brand are: 1. Look good, 2. Get noticed, 3. Build trust.
Tags: brand, business, marketing, online, startup, article - view - pmarreddy - 10/02/2009 - 20:29 - - -
- MediaPost Publications American Consumers Shifting Priorities 09/30/2009
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According to the American Express Spending & Saving Tracker, the first in a monthly series of reports about consumers' views, 60% of respondents who participated in the study said they intend to spend about the same or more in the next 30 days, (compared to the last 30 days), 40% plan to spend less.
Tags: advertising, brand, economy, article, survey - view - prasanth - 10/02/2009 - 20:12 - - -
- On Twitter, Information Beats Sentiment
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Researchers at Pennsylvania State University recently revealed the results of a study which looked into how people were using Twitter to talk about products. Companies, of course, fear what a negative barrage of tweets can do to their brand,
Tags: brand, twitter, article, research - view - prasanth - 10/02/2009 - 19:33 - - -
