Branding (4)

What's In A Name? For Startups, It's Crucial - ReadWriteStart
for startups, branding is an essential step toward building a successful business. Mint founder Aaron Patzer,
Tags: branding, startup, article - view - prasanth - 02/24/2010 - 11:46 - - -
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Brand Like Starbucks (for Startup Marketing Success)
Starbuck’s process of building their brand is a great example for any startup.  There was no heavy spending on brand advertising.  At Starbucks it’s all about the brand experience.  They obsessed over everything – from the quality of the cups to the quality of the toilet paper.  
Tags: branding, businessmodel, starbucks, startup, article - view - prasanth - 01/06/2010 - 14:36 - - -
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MediaPost Publications Top 10 Things I Learned From Google This Year 12/30/2009
As loyal readers know -- and much to the chagrin of at least one fellow columnist -- I've devoted a lot of time and word-count this year documenting what I've learned from Google.
Tags: branding, google, learn, marketing, socialmedia, article - view - prasanth - 01/04/2010 - 08:35 - - -
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Top 10 Rules for Having a Strong Personal Brand | Personal Branding Blog - Dan Schawbel
Sometimes on Twitter (@DanSchawbel) I get into rants when ideas or thoughts come into my head.  The other night, I tweeted a list of ten rules.  I didn’t even bother saying what they pertain to, but from the tweets it was apparent that they had to do with how to be successful.  From my viewpoint, they were completely focused on becoming a personal brand.
Tags: branding, personalbrand, socialmedia, article - view - prasanth - 10/15/2009 - 02:49 - - -
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